Sourcing &
Curation
We select Japanese producers, products and regional resources, and verify the background and the quality before anything is offered.
Authentic Japan, to the world.
Only Genuine Japan connects selected Japanese producers with ambitious companies overseas — supporting the journey from sourcing and brand development to market launch and long-term growth.
Excellence is not a
survival strategy.
Demand is.
Japan makes extraordinary things, and a shrinking population means fewer people at home to buy them. When the buyers thin out, so does the reason for anyone to keep the workshop open — and a craft, a regional culture and a piece of history go with it. Very little of this work has ever reached the world in a form that holds its value. The gap is not quality.
Excellent makers rarely have overseas market knowledge, English capability or distribution. Most never try twice after a difficult first attempt.
Finding a Japan-side partner who can vouch for quality, hold the relationship with the producer and keep supply consistent is hard.
Exported goods arrive without the story, the positioning or the way of selling that made them matter at home.
We do not simply send products abroad. We move the value, and the commercial machinery around it, into your market.
We select Japanese producers, products and regional resources, and verify the background and the quality before anything is offered.
Positioning, English expression, product line-up and the buying experience, designed for the customers in your market rather than translated at them.
Quotations, specifications, the information required for import and export, supply coordination and the launch itself.
Through Nippon Cheers and related work — tastings, experiences, content and direct contact with the people who will buy.
Customs clearance, logistics and regulatory filings are handled with external specialists. The division of responsibility is set out in Partner With Us.
A Market Development Partnership is not a franchise and not a one-off purchase order. We build the product, the brand and the route to market with you, in your country.
See how partnership works| Only Genuine Japan | Country Partner | Together |
|---|---|---|
| Sourcing and producer relationships | Local sales and customer development | Market strategy |
| Brand, English assets and content | Distribution and local operations | Launch planning |
| Supply coordination from Japan | Local compliance and market requirements | Review and decisions to scale |
Open now
Stone-milled matcha from Uji in Kyoto and from Kagoshima, in five grades — Organic JAS and Halal certified, already sold and shipped. Wholesale supply and private-label production are available to a partner today.
| Origin | Uji, Kyoto and Kagoshima, Japan |
| Grades available | Five, from Latte to Imperial Premium |
| Certification | Organic JAS and Halal; export-eligible |
| Packaging & MOQ | 30g can or bag at retail · 20 kg wholesale MOQ |
| Supply capacity | 1 kg to 1,000 kg |
| Lead time | About one to two months by volume |
| Private label | Available — terms and pricing on the Portfolio page |
| Target channels | Café & hospitality, retail, wellness, e-commerce |
Shichiri wagyu — single-farm Kuroge Wagyu from Gifu — is in preparation as the second category. Sake, craft, travel and regional culture follow. See Portfolio.
We would rather show a small number of real things than claim a large number of unverifiable ones.
JAPAN Fes New York, 26–27 August 2023. Cold matcha sold directly to the public, to learn what a market pays before building a product line on assumptions.
Five grades from Uji and Kagoshima, Organic JAS and Halal certified, with wholesale supply from 20 kg and private-label production available.
Outgrow Japan Inc. has run sales training, marketing education and advertising for over a decade — the disciplines this business is built on.
26 April 2026. At a market stand, guests sifted, whisked and tasted matcha alongside our team, then made it themselves. Ninety seconds of the day are below. 要確認：参加者数・成果
Representative Director, Outgrow Japan Inc.
He founded the company in 2012 on a method of selling that does not push, and spent a decade teaching it. The export business came later — and in 2023 he took matcha to New York and sold it over a counter, because he would rather test a market than assume one.
For a partnership of this size you are not only choosing a brand — you are choosing the people who will be on the other end of the line for the next several years. We would rather you know exactly who that is, and why they are doing this at all.
About usJapan's tea-growing households have fallen to 43% of their 2008 number. Then the world discovered matcha. Tea exports reached a record JPY 36.4 billion in 2024, investment came back — and successors appeared, bringing with them the thing that had really gone missing: the wish to take the family's work on. That is not an export story. It is a tradition being given a future by people who live elsewhere.
We are trying to repeat it on purpose, category by category. And there is a second thing we want from it: this country is held in far higher regard abroad than it holds itself. We cannot tell Japan it is remarkable and be believed. A partner who chooses this work, and comes back for it, can.
Why we do thisConnect in English. Share Japan with the world.
Nippon Cheers is our own channel for putting products in front of real people — tastings, gatherings and content that create demand before a single retail conversation begins. For a partner, it is a distribution and audience asset, not a side project.
See the projectsFull details, including registration information, are on the Company page for your due diligence.
Company details| Contracting entity | Outgrow Japan Inc. |
| Representative | Shuhei Yamamoto, Representative Director |
| Established | November 2012 |
| Location | Fukuoka, Japan |
| Languages | English, Japanese |
| Contact | [email protected] |
Tell us about your market and what you already sell. We will come back to you with whether there is a fit, and what a first step would look like.