Sourcing &
Curation
We select Japanese producers, products and regional resources, and verify the background and the quality before anything is offered.
Authentic Japan, to the world.
Only Genuine Japan connects selected Japanese producers with ambitious companies overseas — supporting the journey from sourcing and brand development to market launch and long-term growth.
Not an export business.
A translation of value.
Japan makes extraordinary things. Very little of it reaches the world in a form that holds its value. The gap is not quality — it is everything that sits between the maker and the market.
Excellent makers rarely have overseas market knowledge, English capability or distribution. Most never try twice after a difficult first attempt.
Finding a Japan-side partner who can vouch for quality, hold the relationship with the producer and keep supply consistent is hard.
Exported goods arrive without the story, the positioning or the way of selling that made them matter at home.
We do not simply send products abroad. We move the value, and the commercial machinery around it, into your market.
We select Japanese producers, products and regional resources, and verify the background and the quality before anything is offered.
Positioning, English expression, product line-up and the buying experience, designed for the customers in your market rather than translated at them.
Quotations, specifications, the information required for import and export, supply coordination and the launch itself.
Through Nippon Cheers and related work — tastings, experiences, content and direct contact with the people who will buy.
Customs clearance, logistics and regulatory filings are handled with external specialists. The division of responsibility is set out in Partner With Us.
A Market Development Partnership is not a franchise and not a one-off purchase order. We build the product, the brand and the route to market with you, in your country.
See how partnership works| Only Genuine Japan | Country Partner | Together |
|---|---|---|
| Sourcing and producer relationships | Local sales and customer development | Market strategy |
| Brand, English assets and content | Distribution and local operations | Launch planning |
| Supply coordination from Japan | Local compliance and market requirements | Review and decisions to scale |
Open now
Our first market-ready category. Sourced from 要確認：産地, produced by 要確認：生産者, with specifications and samples available for partner evaluation.
| Origin | 要確認 |
| Grades available | 要確認 |
| Packaging & MOQ | 要確認 |
| Lead time | 要確認 |
| Target channels | Café & hospitality, retail, wellness, e-commerce |
Wagyu, sake, craft, travel and regional culture form our future portfolio. See Portfolio.
We would rather show a small number of real things than claim a large number of unverifiable ones.
Matcha workshop, Kuala Lumpur. 要確認：被写体の掲載許諾
要確認：開催時期・参加者数・成果
要確認：訪問先・件数
要確認：品目・仕様書の有無
要確認：代表者の顔写真に差し替え
Founder — 要確認：正式肩書
要確認：創業の理由・海外/英語/事業開発の経歴・日本側で提供できるネットワーク
For a partnership of this size you are not only choosing a brand — you are choosing the people who will be on the other end of the line for the next several years. We would rather you know exactly who that is.
About usConnect in English. Share Japan with the world.
Nippon Cheers is our own channel for putting products in front of real people — tastings, gatherings and content that create demand before a single retail conversation begins. For a partner, it is a distribution and audience asset, not a side project.
See the projectsFull details, including registration information, are on the Company page for your due diligence.
Company details| Contracting entity | 要確認：正式法人名 |
| Representative | Shuhei Yamamoto |
| Established | 要確認：設立年月 |
| Location | 要確認：所在地 |
| Languages | English, Japanese |
| Contact | [email protected] |
Tell us about your market and what you already sell. We will come back to you with whether there is a fit, and what a first step would look like.